Privacy Policy

This website is owned and operated by Peddymark Limited t/a Microchip Central. 'Check a Chip' is a trading name of Peddymark Limited. We are committed to protecting and respecting your privacy. This policy (together with our Terms and Conditions and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purposes of the Data Protection Act 1998 (the "Act"), the data controller is Peddymark Limited t/a Microchip Central of Redhill Chambers, High Street, Redhill, Surrey, RH1 1RJ. Registration ref: ZA171593. Registration ref: ZA050777

Your consent

By using our Website, you understand and agree that personal information you provide through the Website will be held on a database created and operated by us or our group of companies.

Our database is fully compliant with current DEFRA regulations and The Microchipping of Dogs Regulations. Registering your pet's keepership on a DEFRA compliant database is not proof of ownership.

We will provide veterinary practices, welfares, animal wardens and other authorised bodies with keeper details listed on a microchip for reunification purposes in compliance with current legislation

We operate a 'double opt in' system for accounts created using email to verify the details and activate the account.

What information do we collect and why?

When you use features on our website, you may be asked for some essential information to enable us to respond to your enquiry

This information is collected to help us:

  • Enable you to be reunited quickly with lost pets
  • Verify the creation of an account
  • Speed up your form filling processes if you've registered online
  • Respond to any issues or queries via the customer service advisor teams; and/or notify you about changes to our service.

We will also automatically collect data such as dates and times of your visits to the Website and information relating to the search of a microchip. This may include your IP address, internet service provider and operating system. This information is only collected to prevent fraud and help reunify lost pets.

How we protect your information

We protect your information by:

  • Encrypting your personal information. When you place an order or access your account information, a secure server encrypts all of the information you input before it is sent to us. This protects your confidential data.
  • Keeping your information up-to-date and accurate. We need you to tell us if any of your details change, such as your name, address, contact numbers or email. You can do this by logging into your account online.

Unfortunately, the transmission of information via the Internet is not completely secure. We cannot guarantee the security of your data transmitted to and/or through the Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to prevent unauthorised access. If a data breach does occur, we will inform all affected parties at high risk and report the breach to the ICO within 72 hours.

Data retention

    The following outline the retention of data for user
  • New accounts created by a user will be deleted if they are not activated within 28 days.
  • You have a right to request we remove your data at any time.

Statement on the use and disclosure of Personal Data

We share you and your pet's critical data if the microchip is searched by a person or organisation authorised by the Secretary of State under the Microchipping of Dogs and Cats legislation. The sharing of data is for reunification purposes.

The Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


A cookie is an element of data that a website can send to your browser, which may then store it on the hard drive of your computer. Cookies allow us to understand who has seen which pages and advertisements on the Website and to make the Website more user friendly by, for example, allowing us to save your Website password so that you do not have to re-enter it every time you visit. We use cookies so that we can give you a better experience when you return to the Website.

Cookies are used to enable you to register and log on to the Website and make purchases and store items in your basket whilst on the Website. Please note, if your browser is set to reject cookies, then, unfortunately you will not be able to shop online. Most web browsers automatically accept cookies. You do not have to accept cookies and you should read the information that came with your browser software to see how you can set up your browser to notify you when you receive a cookie. This will give you the opportunity to decide whether to accept it or not. We may also use cookies to provide you with customised information from the Website.

Changes to our Privacy Policy

Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email.